EXECUTIVE MEMO
Wal-Mart's must focus on growth by building a high quality, low price brand in the new markets of South Africa and Australia by using its established retail knowledge capital and expertise.
This strategy is recommended because Wal-Mart is:
Facing increasing competition in local markets where already established
Loosing market share in these new territories due to increasing presence of suppliers (from China and India) in these emerging markets
Not maximizing potential and new revenue from access to these new markets
Not leveraging access to new goods and product raw materials
The priorities are to:
Conduct feasibility study and due diligence in recommended regions to establish mode of entry
Mobilize resources for entry
Execute entry to plan
Timeframes: 1.5 years
Budget: 350 Million USD
FIRST STAGE: CASE ANALYSIS
1) Identify the issues/problems
The following issues and potential problems have been identified:
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