Introduction
Harrison-Keyes, Inc. is still desperately trying to establish a foothold in the struggling publishing industry. The global company with a focus on print media has been an established leading publisher in the business, scientific and technical information markets. The company has hired a new CEO, William Guardo, to replace the recently fired Meg McGill. Mr. Guardo is supportive of the e-publishing initiative only if it can be proven to be achievable and profitable. Harrison has lost its digital design provider because of flooding in Asia and now must find a way to meet critical deadlines. Slow e-book sales indicate an ineffective marketing campaign or a lack of customer demand for e-publishing. Anticipated sales of e-books for Harrison-Keyes were projected at $16 million for the first six months. The company has failed to meet expected goals as defined by projections. In fact, Harrison has realized less than 19% of the established target with actual sales at $3 million.......
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Approximate Word Count: 3100
Approximate Pages: 12 (260 words per double-spaced page) |