B2C & B2B Page 2
Marketing differs on B2C & B2B sites
Here in this paper I will explain how marketing differs on a B2
C site compared to a B2B site. First let me explain the difference between B2C sites compared to a B2B sites. A B2C site is defined as a consumer shopping on the Web, often called business-to-consumer (or B2C). B2C ordinarily refer to on-line trading and auctions, for example, on-line stock trading markets, on-line auction for computers and other goods. B2C e-commerce refers to the emerging commerce model where businesses /companies and consumers interact electronically or digitally in some way. One of the best examples of B2C e-commerce is Amazon.com, an online bookstore that launched its site in 1995. In a B2C e-commerce the focus is more about enticing prospects and converting them into customers, retaining them and share value created during the process. The ultimate goal is the conversion of shoppers into......
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Approximate Word Count: 949
Approximate Pages: 4 (260 words per double-spaced page) |