1.Abstract
In this paper, i tried explain the main aspects of internationalization process of automobile company “Fiat”.As u will see in the following pages,Fiat that its establishment dates back to beginning of 1900s was trying to internationalize for taking place in the globalizing world.They named this process as Project 178
As a large company with a small domestic market, Fiat Auto has always been faced with the issue of internationalization, which can be considered an evolutionary process that has unfolded throughout the last century, and influences the current globalization strategy. This began in 1993 when Fiat Auto took a decisive step towards creating a global organization by setting up Project 178, whose main features are:
1. Define a family of new models, based on the same platform, to be produced and sold with basically no significant change, in a number of countries.
2. Create a worldwide supply chain to manufacture, in different places of the world, a family of......
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Approximate Word Count: 7262
Approximate Pages: 28 (260 words per double-spaced page) |