HARDBALL STRATEGIES
'Differentiation is the only route to competitive advantage in the race to attract the best people'
Ralph Tribe, HR director of Getty Images
'Ethical doesn't mean soft. We've had 10 years of year on year profits.'
Helen Sweeney, HR director, Co-operative Financial Services
It is such quotes by eminent HR specialists which makes one rethink the context HR deals with in the current day scenario. It is all very well to believe that the transition of the role of HR from administrative to a strategic role, is because of the development and application of the "soft skills" that HR people specialise in.
However, the hard reality is that this transition is not an attribute of the soft skills that they possess but the hardcore strategies that they employ today, something aptly titled as "hardballing"
Like Ralph Tribe says, in this day and age of competition it is a matter of winning the race The race to attract the best people, to provide them with......
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