1. What are Gino¡¦s competitive advantages and disadvantages in China and how has its channel structure and performance contributed to its competitive position?
Advantage Disadvantage
Product Ü Full product range
Ü Best known for domestic burners
Ü In-house production capability
Ü Strong in domestic segment Ü Still weak in industrial segment, a star market
Price Ü 10-20% price competitiveness Ü Price advantage is not so obvious in commercial and industrial segments
Ü Consumers are not so price sensitive in these segments
Place Ü Distributors carry Gino only Ü Solely rely on distributors
Ü Distributors have more power
Ü Distributors are not so dedicated to Gino¡¦s business
Promotion & service Ü Strong technical supporting team Ü Mind share in industrial segment is still weak, while it is the market with high growth and margin
Ü Service and parts heavily rely on distributors
At that time, Gino solely relied on......
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