1) What did Palm do to create a winner-take-all market for itself?
Ans.
After only 18 months on the market, Palm shipped its one-millionth unit in late 1997, breaking an industry record for the fastest time to one million units for any computer hardware product. At the end of 1997, Palm held more than two-thirds of the market. While 500,000 Windows CE based devices were shipped to retailers of distributors in 1997, only about half of those were sold to consumers. In order to come to this level i.e. to create a winner ¡Vtake ¡Vall market for itself, the Palm Co. adopted the following steps and strategies:
« Low prices of their product for building market share
« Created and released Software Development kits for easier Plam-compatiable applications
« Strategically managing marketing and sales
« Familiarity and appealing devices offered to customers
« Gained more confidence of customers
« Three quarters of the applications offered by the Palm Co. were......
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