television
In 1950, engineering students from the University of Santo Tomas were conducting experiments on a form of local television (Del Mundo, Jr., 1986). However, it was in 1953 that commercial television was introduced to the Philippines, only around twelve years after the first commercial station started broadcasting in the United States (Panlasigui, 1967). Given the stress placed on entertainment in modern-day television programming, it comes as a surprise to learn that the first Philippine station, DZAQ-TV Channel 3 (Manila), was established not to provide a staple of detective shows and comedies, but to serve as a tool in a political campaign. Its founder, Judge Antonio Quirino, was the brother of President Elpidio Quirino, and he used the station to improve the President's chances of reelection that year. Placing television sets in public places-church plazas, hotels, restaurants, hospitals-Quirino advocated broadcast film of the President in the attempt to endear him to......
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