Background:
Burberry today is considered one of the leading luxury brands of the word. Here is a synopsis of rise of Burberry:
1856: Thomas Burberry, at age 21, opens shop in Basingstoke, Hampshire, selling country clothes to the landed gentry.
1880: Water resistant gabardine invented and patented in 1888.
1895: First clothes for the British military, follotheyd by officer uniforms in 1901.
1900: Launch of first logo
1914: Military trench coat born when the British War Office commissions Burberry to make theyatherproof coat with epaulettes and D- ring.
1920: Burberry check trademarked and used as lining to trench in 1924.
1950s: Hollywood embraces the trench, especially Humphrey Bogart in "Casablanca."
1955: Burberry receives Royal Warrant, from Queen Elizabeth II. Great Universal Stores acquires Burberry.
1964: Asian expansion with master license awarded to Mitsui & Co.
1997: Rose Marie Bravo appointed CEO.
1998: First......
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