Entertainment. We've all got to have it, especially in our cars. We've seen an explosion in the last 3-5 years of audio entertainment products, from portable MP3 players with a fixed amount of storage, to car audio head-units that can play CD-Rs and read mp3s to mobile DVD players. DirecTV, the famous television satellite broadcaster, roared onto the home entertainment scene in the mid 1990s, and has been a successful player in this ever changing and competitive market.
But aside from the MP3 Revolution, audio entertainment has not changed much in the last 40 years. In your car, or on your home stereo, you've got two options: Listen to commercial FM/AM programming, or play music from some medium, 8 tracks, audio cassettes, CDs, or recently, hard drives. Whereas television has exploded with hundreds of cable and satellite channels, audio entertainment has remained quite stale, and indeed, in many people's minds, gotten worse in the last decade.
Enter Satellite Radio. The marketing......
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