INTRODUCTION
British Airways is one of the fastest growing airlines in the world. It has grown by its own leadership qualities and unique culture. Bob Ayling, Chief Executive implemented changes in the organization without getting support from its employees. He thought a change is necessary, even when BA was making record profit, because in the long run some decision has to be made. On one side he tried to raise staff morale by reinventing training programmes and by building a hotel at Heathrow just for staff members and on the other side he outsourced departments like maintenance, engineering and information technology to developing countries. This paper reviews leadership issues with reference to motivation and culture. This paper concludes with a significance that Bob Ayling's strategies and plans for change were in the right direction, but the way he carried out to achieve his objective were not accepted by employees or people around him. We take the impact of the......
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Approximate Word Count: 3472
Approximate Pages: 14 (260 words per double-spaced page) |