Introduction
"Sports has become big business in every sense of the world" (Davies, pg. 155). By taking a close look at sport as a business, it is more than obvious that sport has become a huge part of the economy. Not only because of the fact that the term "sport" in the present practically goes hand in hand with the term "money", but also because of sport's influence on politics, the operations of major corporations, and the human as an individual.
The economic changes associated with sports came so fast that even the regular sports fan often feels stunned. Sometimes it feels that the world of sports is no longer controlled by actual sport, but rather is dominated by hard-driving player agents, labor negotiators, hard-nosed owners, millionaire players, and skillful lawyers (Davies, 1994). Even sportswriters now tend to write more about salary negotiations or player holdouts than about the outcome of games. Some people are even already predicting an alienation of the......
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Approximate Word Count: 2654
Approximate Pages: 11 (260 words per double-spaced page) |