Whole Foods Market Case Study
I. History/Introduction
Whole Foods Market was founded 1980 in Austin, Texas by three businessmen who felt that the natural food industry was ready for a supermarket setup. Two separate individual companies, Safer Way Natural Foods and Clarksville Natural Grocery, formed Whole Foods Market. After 27 years of operation, the company has come a long way. Today Whole Foods Market is the leading retailer of natural and organic foods, with 194 stores/locations in the United States, Great Britain, and Canada (wholefoodsmarket.com). The company has been in the Fortune Magazine's "100 Best Companies to Work for" every year since the list was made up in 1998 (2007 ranked 5th). The cofounder and CEO, John Mackey, believes that the success of the company is due to the unique mission of the company and its application. The mission of the company is "highly selective about what we sell, dedicated to our core values and stringent quality standards and......
Join Now or Login to view the rest of this paper.
Approximate Word Count: 2227
Approximate Pages: 9 (260 words per double-spaced page) |