Introduction
The Ice-Fili Public Limited Company rightly deserves to be considered one of the oldest ice-cream producers in Russia. The Ice-Fili is one of Russia's most famous and admired companies, both because of its entrepreneurial success and socially progressive vision. In its present form, it was incorporated on the basis of Frozen Products Plant No. 8, which was set up 65 years ago with support from Anastas Mikoyan, a popular and influential political figure. The company manufactures products that are loved by everyone everywhere, by children and adults alike.
The company's high-quality ice-creams earned it a place in the list of Russia's 100 Best Products. It has won a Moscow Badge of Excellence in 1999 and 2000, was awarded the national Product of the Year prize. Loyal customers came to buy Ice-Fili's products not only because they were unusual and tasted great, but also because they came to symbolize a commitment to social justice.
What are Ice-Fili's' critical success......
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Approximate Word Count: 903
Approximate Pages: 4 (260 words per double-spaced page) |