The Economy
Where does Kellogg's do business?
Kellogg's has been in business in the United States since 1906. Their "ready-to-eat" cereals changed the way most people start off their day. In 1914 Kellogg's began expanding their business world wide. Within 24 years Kellogg's became an established product in England and Australia. They continued to expand to Latin America and Asia. (Kellogg History). Now over 100 years later, Kellogg's employs over 26, 000 people world wide, they have manufacturing plants in 17 countries and they sell their products in over 180 countries (for a list of manufacturing countries see Appendix A Table I).
Kellogg's sells a variety of products in each country, many of them similar to what can be found in the United States and some unique to their locations. In Canada they have a product called Vector which is a meal replacement or energy bar (Product - Vector). In Mexico they have a product called Choco Melvin that appears to be a chocolate......
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