Marketing Differences with B2B vs B2C
Courtney Spencer
March 19, 2007
eBusiness/ MGT 448
Keith Hopkins
Introduction
The array of eCommerce tools that are being introduced daily are evolving at a dizzying pace and are having a profound effect on the way organizations create value (Retooling).
The benefit of interactive technologies like the Internet and the Web has been immediately recognizable in the consumer space, where business-to-business (B2C) enterprises have always had to use strategies of relationship building, gathering and analyzing feedback and customizing products to fit consumer needs. What is becoming just as clear, however is that account management in the business-to-business (B2B) space, like consumer portfolio management in the B2C space is equally essential. Companies that provide products/services to other companies cannot afford not to engage and utilize this resource (Peppers,D.).
What is B2B?
Business-to-business eCommerce covers everything......
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Approximate Word Count: 995
Approximate Pages: 4 (260 words per double-spaced page) |