COMPANY BACKGROUND
Smart Shoes Pvt Ltd was founded in 1985 in Karachi to provide a wide range and variety of shoes in the local and international market. While Smart Shoes Pvt Ltd has grown to a 500 million Rupee business, sales fluctuate widely from year to year and profits are less than a 50 million Rupees per year.
To reverse this unsatisfactory performance, and reduce dependence on existing products of the company, Smart Shoes Pvt Ltd is considering the feasibility of producing and marketing a new product within its "smart casual" product line. Currently, it has three product lines: smart formal, smart casual and smart regular. It plans to expand its product line for casual shoes. It plans to introduce a new product in the form of joggers within this product line. The name of the product will be Mach II.
Consumer surveys indicate that with the exception of some people, response to the Mach II idea has been extremely positive from most of the target audience.
The......
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Approximate Word Count: 8943
Approximate Pages: 35 (260 words per double-spaced page) |