Question 1
Global forces
- development of transocean air service : pros and cons
took business passengers from liners
- competitive change: advent of jet travel 60’s
growing mass market for budget minded international travellers
immune of economic recessions: during that, people just took shorter cruises, with nearby embarkation ports
- all inclusive prices / day vs travels to big cities bargain
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- Question 2
- Cruise line industry: part of the larger global tourist industry= 10% of global spending
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New target : economic middle class in addition to the rich = groups with income but not a rich customer segment
Shipping lines “getting there is half the fun”
Conversion more shipboard space to low priced accommodations
Retired the giant luxury liners
Globalization : the shipping company can be registered as a national legal entity (ex: Liberian/Mongolian), and it can take advantage of the lower taxes and less stringent rules on its......
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Approximate Word Count: 1714
Approximate Pages: 7 (260 words per double-spaced page) |