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Achieving Competitive Advantage


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Achieving Competitive Advantage
Competitive advantage helps organizations take the lead in the marketplace and stay one step ahead of the competition. Dell and Netflix are organizations that have thrived on using competitive advantage through their supply chains. This paper will discuss Dell and Netflix competitive advantage, how supply chain is used to gain competitive advantage, and how ethical concerns, globalizations, diversity, and e-business are part of their supply chain processes.
Until recently Dell was the world’s largest PC manufacturer before losing its spot to HP. Dell’s process of building the “perfect” PC tailored to each customers needs and the ability to deliver them efficiently gave Dell the competitive advantage to be the world’s largest PC manufacturer. HP adopted this process along with its retail operations helped overtake the market lead.
Netflix is a company that has built its foundation on supply chain. Netflix offers an online movie rental service......

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Approximate Word Count: 677
Approximate Pages: 3 (260 words per double-spaced page)

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