"SOUTHWEST AIRLINES"
SUMMARY
Southwest has been the most successful airline in the United States for 36 years, making it possible for customers to take advantage of convenient and affordable traveling. It began with only three aircraft
flying to Dallas, Houston and San Antonio, and today it is the largest domestic carrier operating more than 400 jets to 63 cities. In an industry where most of the airlines have been forced to either cut back or cease operations, Southwest has sustained its profitability in the face of severe obstacles.
By offering low priced, short, frequent and convenient services, Southwest has carved a niche for itself in the market and has gained an edge over its competitors. However, the company faces the threat of rival airlines trying to emulate its strategy and enter the low fare market. This could potentially reduce Southwest's market share and profitability, and risk the sustainability of its competitive advantage.
The airline industry is very......
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Approximate Word Count: 3586
Approximate Pages: 14 (260 words per double-spaced page) |