Strengths
Good recognition of the Toyota brand
Toyota holds the second position in Australia as auto manufacturer with a market share of around 20%. Prius is the world’s first mass-produced petrol-electric hybrid veicle. Toyota is a strong brand with a reliable and high quality image.
Advanced technology with lots of technical features
Toyota Prius is built with a new technology with energy-efficient design. The hybrid engine is environmental friendly combining the power of an electric motor with a petrol engine and as result reducing consumes and the amount of pollutants. The new model offers good autonomy, space and performance with a huge range of high tech optionals. Furthermore as a statement for quality the company offers 8 years warranty for the battery pack.
Good fuel economy
In the last years the price of petrol has been getting even more higher. Hybrid cars allow the customers to save money in low regimes when the car uses the electric engine. It is the......
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