Towson Limousine is a company that provides quality ground services in Maryland, Northern Virginia, and Washington D.C. The company places great emphasis on “timeliness, competitive cost, and quality of service” (2002, www.towsonlimo.com) while offering transportation in luxury sedans and limousines. Towson Limousine’s customer base includes corporations, airline crew, and local residents.
As a marketing strategy, Towson Limousine is offering online reservations for their fleet of cars on their web site www.towsonlimo.com. Their web site Home Page is sleek and refined with simple graphics that emit a feeling of quality and are not distracting. There is a collage of their cars on the Home page that include hints of their customer base. They also offer local and toll free phone numbers at the top in a frame that give the browser instant contact information for their business on every page of their web site.
At the top of the Towson Limousine Home Page, there are six......
Join Now or Login to view the rest of this paper.
Approximate Word Count: 426
Approximate Pages: 2 (260 words per double-spaced page) |