ANOVA Testing Paper
Team A
Cynthia Calixte, Louis Nemeth, Kanika Wade, Tomarco Wilson
RES342
Jud Faurer Ph.D., MBA
March 12, 2007
ANOVA Testing Paper
At KraftMaid Cabinetry some of the marketing research of consumers is done during promotions at trade shows, while other market research of consumers is done through mail, phone, internet, and dealerships questionnaires. In all cases, the organization solicits an "intent-to-purchase" score from the consumers, with 0 being the lowest score "no intent to purchase" and 100 being the highest score "full intent to purchase" The following information is of the data collected from 120 consumers that were surveyed from the various sources; trade show, mail, phone, internet, and dealerships with the “intent to purchase”. Survey scores below:
Trade Show By
Mail By Phone By Internet By Dealership
63.0 58.0 61.0 69.0 62.0
68.0 63.0 66.3 64.0 63.2
69.0 61.0 67.2 63.0 68.2
61.0 62.3 61.0 64.3 62.0
67.0 59.8......
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Approximate Word Count: 727
Approximate Pages: 3 (260 words per double-spaced page) |