Advanced Medical Technology Corporation
I. Short History:
AMT has been in business for three years. The company develops, manufactures, and sells scientific medical instruments, utilizing the latest technology. AMT has experienced enormous growth in sales. However, the company's capital has been used up on heavy spending on research and development and rapid expansion of its sales force. Because of that, the company relies heavily on creditors' money.
II. Management Goals:
The President of AMT believes that sales will continue to grow at the same rate. Therefore, his goal is to maintain its current market position and to aggressively enter new markets. In addition, he wants to maintain its competitive position by utilizing the available capital for R&D.
III. Market Characteristics:
The medical instruments market features latest technology and very high competitiveness.
IV. Growth Analysis:
The arithmetic mean technique forecasts the growth rate for 1986 to be 52.3 %......
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Approximate Pages: 3 (260 words per double-spaced page) |