Interflora's e - commerce
Outline
A. Presentation
I- Presentation of the Interflora company and its delivery organization through its network
a) Presentation of the Interflora company
b) How it works?
II- Presentation of the Problematic
B. Strategic Marketing Planning Process
I- External and Internal Analysis
a) External Analysis
b) Internal Analysis
II- SWOT Analysis
a) Opportunities
b) Threats
c) Strengths
d) Weaknesses
III- Future Objectives
a) Why is the E-commerce environment attractive for Interflora?
b) Future Objectives
IV- E-Marketing Strategy
V- E-Marketing Plan
a) Product
b) E-Pricing
c) E-Distribution
d) E-Promotion
C. Recommendations and Conclusions
I- Recommendations
II- Conclusions
A. Presentation
Our study will focus on the French market. But of course, the Interflora French website will have interface with all others Interflora websites through the world, so as to insure global deliveries.
I-......
Join Now or Login to view the rest of this paper.
Approximate Word Count: 7785
Approximate Pages: 30 (260 words per double-spaced page) |