The Rules is quite possibly one of the greatest marketing ploys to have ever been created and has developed into in its own words "a creature unlike any other." By successfully exploiting the classic notion of "happily ever after," Ellen Fein and Sherrie Schneider have created a mega brand that has sold millions of dollars of nonsensical teachings to unsuspecting women for more than a decade. I call these teachings nonsensical not because they aren't effective, but because of, among other things, Fein and Schneider's lack of authority, a number of glaring contradictions, inappropriate use of cause and effect, and an overall lack of evidence to support their arguments.
The Rules ultimately tries to provide women with guidelines for getting Prince Charming and other helpful hints for dating. Fein and Schneider construct what many women may see as a convincing argument by relying on a number of fairy tale motifs that encourage women to in a sense become a princess who......
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Approximate Word Count: 1981
Approximate Pages: 8 (260 words per double-spaced page) |