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Gender Steroetypes


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Film, television and other media forms can all categorise their production marked by sets of conventions and characteristics that define the norm for that category. This is known as the genre which works as an important means of communicating information about the text the audience, drawing upon ‘banks' of previous cultural information concerning individual identities, which can be used to outline expectations. It is therefore easy to see that genre plays a key function in how television texts are classified and, in turn, understood by the individual.
Most of the ‘banks' of information that the viewer will draw upon are formed by the use of stereotyping which works alongside genre to define the text. Stereotyping is one of the foremost tools used by producers of television texts as a means of portraying cultural expectations and representations that have been passed on through society and integrated into everyday thought. For example, the notion of the male being the ‘bread......

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Approximate Word Count: 1578
Approximate Pages: 7 (260 words per double-spaced page)

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