Summarise the benefits of Zara's vertically integrated supply chain explaining how it supports the "fast fashion" model.
Zara, Spanish clothing with retail chain throughout the world is probably the world's fastest growing retailer with almost a thousand stores. Zara has it own unique business model that enabled Zara to be compete with its competitors, and it's driven by Zara's "fast fashion" with its vertically integrated supply chain. Vertically integrated supply chain allowed Zara to successfully build up a strong retail chain combine with the forces of fast fashion. Vertically integrated supply chain enabled company's domination of a market by controlling all steps in the production process, from the extraction of raw materials through the manufacture and sale of the final product. (Martin, 1988) While fast fashion is all about the quick respond to clothing trend. Objective of assignment is to summarise the benefits of Zara's vertically integrated supply chain explaining how......
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