Qantas's Core Competencies (by Yong)
Based upon an independent study by Grant Samuel & Associates, Qantas is one of the most suc-cessful airlines in the world with solid long term growth potential (Qantas Airways Limited 2007). Qantas is one of the best performing airlines in the world with a number of very attractive core competencies as follows.
Qantas's Core Competencies
Deccan's Benefit if Merged with Qantas
Strong brand: Qantas is a globally recognized brand that enjoys excellent brand equity and outstanding customer loyalty (with over 4.6 million members of its frequent flyer pro-gram); Qantas connects Australia to most ma-jor destinations in the world in every continent. Moreover, Qantas has a well regarded man-agement team.
Indian customers will tend to believe that Dec-can service will improve based on reputation of Qantas. This makes Deccan more competitive than other Indian airlines.
World's safest airline: Qantas is one of the oldest airlines in the world......
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