Problem Solution: Intersect Investment Services.
Intersect Investment Services is a financial firm that has found itself struggling to survive in a financial services industry that has been in a "state of flux" ever since the terrorist attacks on September 11, 2001. Customers have become very weary about placing their trust and their money in the hands of the financial services industry. As a result, Intersect Investment Services' CEO, Frank Jeffers, has developed a "customer intimacy" plan that is designed to "Provide a broad set of products and services to consumer and small business customers using a model of customer intimacy that will build long-term relationships based on trust and value to the customer" (Jeffers, 2005).
While Frank's plan offers a wide range of opportunities for Intersect, the plan also poses a wide range of challenges that will test the company's leadership team's ability to manage organizational change as well as changing market expectations. Frank has......
Join Now or Login to view the rest of this paper.
Approximate Word Count: 3950
Approximate Pages: 16 (260 words per double-spaced page) |