When designing a website, the first and foremost consideration is always the target audience. Every element of the website is ultimately created with the view in mind. An effective website will not only attract new visitors, but win over visitors so that they will want to return for future visits. In order to be effective, a website must consider the elements of content, navigation, continuity, accessibility, and aesthetics.
In the business of web design, it can be agreed that content is an element of great importance. Content is what attracts new visitors, and with the proper design, it will be what retains visitors. Content should not be choked by the overuse of graphics and banners (Rowse, 2007). A new visitor will want to scan the main page for content relevant to the search that brought them to the page to begin with. Content should be broken up into smaller topic summaries on the main page, giving visitors options to read more about each summarized topic on related pages.......
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