Strategic Managment of the Canberra Hospital
Introduction
The Canberra Hospital is the primary public medical facility within the Australian Capital Territory (ACT) and provides health care to Canberra and surrounding regional New South Wales (NSW). The organisational goals for The Canberra Hospital are to provide consumer focused health care which is of the highest quality while making best uses of available resources (The Canberra Hospital 2000).
Analysis of the internal strengths and weaknesses and the environmental opportunities and threats (SWOT) facing The Canberra Hospital allows the organisation to focus on the key drivers of organisational performance. The application of the SWOT analysis enables matching of internal resources to external situation and, applied accurately, has powerful implications for the design of successful strategy (Pearce and Robinson 2000).
Opportunities
Location. The Canberra Hospital is geographically well situated to provide......
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