Affiliate Marketing
Affiliate Marketing ¡§is a popular method of promoting web business in which an affiliate is rewarded for every visitor, subscriber and/or customer provided through his efforts. It is a modern variation of the practice of paying finder's-fees for the introduction of new clients to a business. Compensation may be made based on a certain value for each visit (Pay-per-click), registrant (Pay-per-lead), or a commission for each customer or sale (Pay-per-Sale)¡¨ (Affiliate Marketing, 2006).
According to Harwood (2005), It takes more than the affiliate just generating traffic to get paid. Most affiliate networks are run on an a CPS (cost-per-action) basis so the customer may have to make a purchase or sign up for a service. ¡§There are a number of affiliate network vendors, including TradeDoubler, DGM, Commission Junction, Affiliate Window and Affiliate Future, which sit between the advertiser and affiliate providing the underlying technology. This includes......
Join Now or Login to view the rest of this paper.
Approximate Word Count: 1114
Approximate Pages: 5 (260 words per double-spaced page) |