Tactical e-Marketing and Communications Planning
Today companies need a smarter and faster marketing communications in order to compete effectively. A tactical e-marketing and communications plan can streamline and improve the overall marketing process. This paper provides a tactical approach to an e-marketing strategy for Apple and its portable digital music player – the iPod Shuffle. The strategy will include a pricing and promotional approach; how technology applications are used to support the overall strategy; changes to the traditional delivery mechanisms; the approach and elements to be considered in tactical communications; and, finally, existing methods and metrics to assess the effectiveness of e-marketing.
Tactical Approach
The tactical approach to be implemented involves defining objectives and related strategy surrounding product, promotion, price and place. These fundamental elements of the marketing mix address how organizational and consumer objectives are......
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Approximate Word Count: 4104
Approximate Pages: 16 (260 words per double-spaced page) |