B2C and B2B Marketing Comparison
Marketing ultimately depends on who you are delivering your message to. With Business to Business (B2B), an organization has to know the businesses needs, its current situation, competitors, trends, technology and costs. Business to Commerce (B2C) is also about knowing who you're selling to. You have to know their wants and needs, your competition, distribution, supply chains and costs.
Often, B2B sites are more informational and technical. There is less branding, or at least a different kind. It is not so much an emotional connection as an intellectual connection. B2C sites are more entertainment. They often change with promotions and products, and are made simpler for ease of navigation for the common user.
The major characteristic of B2B is that companies attempt to automate the selling and buying processes in order to improve it. The major characteristic of B2C is that companies try to create a direct relationship with consumers without the......
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