1. BACKGROUND
1.1. Business Overview
Sadia is one of the world's leading producers of chilled and frozen foods. Established in Brazil in 1944, it is today the market leader in all segments in which it is present, and it is also Brazil's main exporter of meat-based products.
Sadia's brand name has been voted the most important and valuable brand among all Brazil's food brands. In Portuguese the word Sadia means "healthy". In addition, Sadia has much more to offer. Their products are highly nutritious, practical, safe to eat and very tasty.
Sadia is proud to have nothing less than 12 industrial plants in Brazil that together produce over 1.3 million tons of protein-based products coming from chicken, turkey, pork and beef, not to mention the pasta, margarines and desserts.
Sadia's great variety of food products has conquered an ever-greater preference of consumers around the world. The secret of such success lies in the distinctive quality of the products, the great know-how at......
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