The purpose of this dissertation paper is to explain the ideologies behind advertisements, and to explain the uses of semiotic terms. Ads are deliberately constructed by companies, to connote certain things in order to appeal to their target audience as to sell their products. To understand these connotations it is necessary to deconstruct the ads. Three ads have been chosen for the brand Christian Dior for both fragrance and fashion in order to explore their meanings.
The thriving, highly successful designer label Christian Dior opened its main house of couture in 1946 in Paris; by 1958 there were stores in over fifteen countries. Dior was said to have introduced a new look to the world by stressing femininity and elegance. Now Dior's designs and products are used even by A-list celebrities such as Charlize Theron.
On a denotative level, advertisement number one consists of white and baby pink shades. The ad is dominated by the presence of a young woman kneeling amongst a......
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Approximate Word Count: 1531
Approximate Pages: 6 (260 words per double-spaced page) |