Influence Theories
Cognitive Dissonance Theory
The Key Points:
People seek consistency in their lives.
People are sensitive to contradictions and inconsistencies.
Dissonance (discomfort, guilt, doubt) fosters attitude change.
The Rules of Consistency
People Expect Consistency: "My behavior is consistent with my self- concept"
Inconsistencies Create Dissonance
-- Uncomfortable and tense experiences
-- Stress-like physiology
-- If dissonance was a pill, would you buy it?
Dissonance fosters the desire for consistency
-- Dissonance can be reduced by changing one's perception of the relevant behavior .
-- Dissonance can be reduced by changing perception of one's self.
Doing Dissonance
Planning Is Important
Get and Hold Internal Attribution
-- Free Choice
-- No Rewards
-- No External Excuse (e.g., external cause or blame)
Cause Negative Inconsistency
-- Get a behavioral commitment.
The person(s) should actually do......
Join Now or Login to view the rest of this paper.
Approximate Word Count: 686
Approximate Pages: 3 (260 words per double-spaced page) |