Running head: MARKETING COMPARISON
Marketing Comparison: International and Domestic
Australia and the United States
Debra C. Howard
University of Phoenix-Online
Marketing Comparison: International and Domestic
Australia and the United States
As defined by the American Marketing Association,"Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders" (AMA, 2004, 2). The definition is applied to any product, business firm
in any targeted country.
Marketing is the core of any business venture. Two basic functions are derived from marketing: 1) to retain and sustain present customer base, and 2) to develop new and/or improved customer relations. Focusing on these two aspects is the essence of marketing. The plan for why, whom, how, and when
surrounding the product, service, or idea
all develop and stem......
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Approximate Word Count: 1809
Approximate Pages: 7 (260 words per double-spaced page) |