The marketing elements center around four distinct functions, sometimes called the Four Ps: product, place, price, and promotion. These combinations of marketing elements are used in a selling a product. These functions are considered in planning a marketing strategy, and any one of these Ps enhanced, deducted, or changed in some degree in order to create the strategy, this are necessary to be efficiently and effectively to sell a product. The combination of the four controllable variables of Product, Price, Place, and Promotion those are essential to define and fulfill a target market.
One of the elements in the marketing mix is the product. A product can be a combination of goods and services offered to satisfy the needs and wants of consumers. These products are ether tangible or intangible that can be offered for purchase or use by consumers. A tangible product is one that consumers can actually touch, such as a computer. An intangible product is a service that cannot be......
Join Now or Login to view the rest of this paper.
Approximate Word Count: 1271
Approximate Pages: 5 (260 words per double-spaced page) |