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Death On The Highway:Quality Problems At Ford And Firestone


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On August 9, 2000, Bridgestone/Firestone, Inc. officially announced that it was recalling 6.5 million of its Wilderness AT tires, most of which had been installed on Ford’s popular SUV, the Explorer. It was reported that Explorers equipped with Wilderness AT tires had been involved in a large number of rollover accidents on the USA high way leading to more than 170 deaths and over 700 injuries, and more than 40 deaths in the other countries. After August 2000, Ford announced a recall of more than 1 million Firestone tires on Explorers and in May 2001, Ford recalled more 13 million Wilderness AT tires installed on its SUVs and pickup trucks. The recalls resulted in hundred millions of financial loss to both Ford and Firestone.
The poor quality leading to great losses of an organization demonstrates that Total Quality Management and Six Sigma play important roles in the production process. Six Sigma relies on statistical analysis to get to the root of intractable......

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Approximate Word Count: 1006
Approximate Pages: 4 (260 words per double-spaced page)

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