Problem Solution: Intersect Investment Services.
One of the after effects of the 9-11 tragedy is the change in the financial service industry. Companies have been forced to make changes in their business models in order to survive. Intersect Investment is one financial services firm that has recently struggled during this post 9-11 period. After many years of resisting change, CEO Frank Jeffers has publicly announced a change to a customer intimacy model. Even though Frank realizes the vision change will be challenging, he failed to organize a formal plan or design to roll out the vision. The internal forces of the organization (employees and management) are going in opposite directions and there does not appear to be any synergy in the organization. Frank most recently had to fire his Executive Vice President of Sales and Marketing because he did not share Frank's vision for the company. The new model can only succeed if the employees and management embrace the new vision. With......
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Approximate Word Count: 3869
Approximate Pages: 15 (260 words per double-spaced page) |