This product and the brand as an extension can be said to be in the cusp between introductory and growth stage in India. This is because:
The soup market in India is small which means that soup as a daily item still hasn't caught on.
The sales of Knorr are growing at a high rate (25% between 2006-07) and there is potential for huge growth.
The contribution to HUL from this brand though small, have been growing at a rapid rate
Though Knorr is very well known around the world and commands a high brand recall, in India it isn't so, as evinced by the sample survey among MBA students who can be considered to be the most up to date people.
The marketing for Knorr still concentrates on the usability of the product and also has been aimed at increasing the soup market as a whole.
No variants have been released in this brand (though it was done earlier and discontinued) and it still markets only soups.
The soup market in India has is a two horse race with only......
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