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b2b Marketing


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INSTITUTE OF MANAGEMENT, NIRMA UNIVERSITY
B2B Marketing of Processors
Rough Draft

SUBMITTED TO:
DR. PRABHAT K YADAV

SUBMITTED ON: TUESDAY, 07 AUGUST 2007

SUBMITTED BY - THE APOSTLES : ANUBHAV SOOD – 071106: APOORV SHARMA – 071107:ARNAB SINHA – 071108: AYUS K. MEHARIA – 071109: DEBAJYOTI SHARMA - 071110



Market Overview:

(a) The Microprocessor Manufacturers

Moore's Law states that the number of transistors in an integrated circuit for minimum component cost doubles every 24 months. In effect it has led to an exponential rise in microprocessor performance over the past few decades.
And as the microprocessors develop, so does the market. Currently, with Apple virtually opting out of the G-series processors (G5, G4) and the failure of Cyrix, the microprocessor market has come to be dominated by two players: Intel and Advanced Micro Devices (AMD).
In this report, we would be considering three microprocessor classes:
(1) Desktop......

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Approximate Word Count: 1652
Approximate Pages: 7 (260 words per double-spaced page)

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