Contents
History of the Industry 3
Shift in Trend toward Mobile Telephony 3
Reasons for Growth in Mobile Subscriber Base 4
Segmenting the Indian Mobile Consumer Market 5
Key Success Factors 7
Government Policies 9
Industry Structure 11
Financial Performance and Analysis 15
SWOT Analysis 17
Company Analysis – Reliance Communications 20
Competitor Analysis 24
Bharat Sanchar Nigam Limited (BSNL) 24
Bharti Tele-Ventures Limited 25
Tata Teleservices Limited 27
Idea Cellular Limited 28
Vodafone-Essar (Erstwhile Hutchison Group) 29
Research Methodology 30
Objectives of research 30
Methodology 31
Analysis 31
Factor Analysis on the Product Attribute Importance 32
Cluster Analysis and Segmentation 33
Discriminant Analysis 35
Fishbein Behavioral Intention Model 37
Attribute Mapping 38
Perceptual Mapping 39
Recommendations 41
Exhibits 43
History of the Industry
The history of Indian mobile industry is not very old, not to mention the industry as a whole in......
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Approximate Word Count: 11364
Approximate Pages: 44 (260 words per double-spaced page) |