Abstract
This case study analyzes NTT DoCoMo through the lens of four strategic perspectives. NTT DoCoMo’s ubiquitous strategy extends the boundaries of the mobile communications including global markets. This study presents current ideas found in literature applying the concepts of strategy as rational thought, strategy as revolution, strategy as resource allocation and accumulation, and strategy as technology leadership in the mobile telecom market.
Table of Contents
1. Introduction 4
2. The Need for Strategy in the Mobile Telecom Industry 5
3. Strategy as Rational Thought 6
3.1 Mobile Industry Analysis 7
3.1.1 Segment Rivalry 8
3.1.2 Substitute Product 9
3.1.3 Buyer Power 10
3.1.4 Supplier Power 10
3.1.5 Entry Barrier 10
4. Strategy as a Revolution 11
5. Strategy as Resource Allocation and Accumulation 13
5.1 SWOT Analysis 14
5.1.1 Strengths 14
5.1.2 Weaknesses 15
5.1.3 Opportunities 15
5.1.4 Threats 15
7. Strategy as a Technology Leader 16
8. Corporate......
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Approximate Word Count: 649
Approximate Pages: 3 (260 words per double-spaced page) |