1. Evaluate O’Doul’s positioning strategy. Is it wise, given the flat market for the overall beer industry?
In my opinion O’Doul’s positioning strategy is very good for all beer company around the world and Anheuser-Busch Cos Inc itself. They can distinctive big idea in mind of the target market at the right time and place.
The company focuses on customer’s need and wants, at the same time give the priority to legal constraint. In this case customer’s or beer drinker’s need to drink beer for it taste, join the fun, apart of heritage and culture. At the same time beer drinker want to avoid the cost associated with overindulge. Anheuser-Busch Cos Inc produce O’Doul’s not to replace the alcoholic beer with nonalcoholic beer, their just want to do application and user positioning for company to give focuses and satisfy customer with their drinking dilemma. It show’s that company also care about the legal constraint.
Their also make attribute positioning, with Anheuser-Busch Cos......
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