TABLE OF CONTENTS
TABLE OF CONTENTS 1
1. EXECUTIVE SUMMARY 2
2. INTRODUCTION 3
2.1 Ecommerce 3
2.1.1 Internet Users
2.1.2 Demographic Browsing Behaviour (Microsoft, 2007)
2.2 Organic Foods 5
2.2.1 Recognition
2.2.2 Past and Current Trends
2.2.3 Future of Organic Foods
3. ECOMMERCE OPPORTUNITY 7
3.1 Current Practice
4. POSSIBLE E-COMMERCE SERVICE 8
4. 1 Product Offering
4.2 Traffic Generation
4.3 Payment Options
4.4 Delivery Service
4.5 Repeat Customers
5. CONCLUSION 10
REFERENCES 11
Websites
Reports
APPENDIXES 12
Appendix A: Web Experience
Appendix B: Retail Ecommerce Climbs 23% in Qtr 2 Vs A Year Ago
Appendix C: Concern about Microsoft research in China
Appendix D: Food & Farming Report 2004 - Summary
Appendix E: Organic Farming Compliance Handbook Market Summary
1. Executive Summary
Today, an ever-increasing number of households have access to the internet. As more people use the internet, more consumers will also......
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