Wal-Mart Stores, Inc: On Becoming the World's Largest Company (2002)
A. Executive Summary:
Purpose Statement:
The purpose of this study is to determine on how Wal-Mart had responded to one of the most challenging period in its history (2001) and study the ways on how to make the firm to continue to be the leading retailing store in the industry.
Problem Statement:
1. Slow consumer spending
2. Rising unemployment
3. Energy crisis
4. Terrorist events last September 11, 2001
Alternative Courses of Action:
1. Discover the possibility of introducing innovative practices.
2. Find new expansion programs
3. Expand and develop more marketing strategies
4. Mounting more stores abroad
5. Advancement in internet technology to allow better service of information and convenience
Methods of Analysis:
The methods of Analysis used in the case are SWOT Analysis, PEST Analysis and Financial analysis.
Recommendation:
The recommended......
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Approximate Word Count: 816
Approximate Pages: 4 (260 words per double-spaced page) |