GAP ANALYSIS: GLOBAL COMMUNICATIONS
Gap Analysis: Global Communications
Marie Mosley
Aurora University
March 13, 2007
Gap Analysis: Global Communications
The purpose of this analysis is to assess the current situation at Global Communications (GC), review the issues or opportunities, problems, ethical dilemmas, and formulate end-state goals. GC has experienced more than 50% depreciation in its stock (down from $28 to $11). The company has concluded that their problem is increased competition in local, long distance and international markets as well as diversified cable companies. Ironically, competition is the American way, they has to identify their niche and distinct competencies. Benchmark companies such as AT & T, Continental Communications Inc., Verizon Communications, and other have managed to creativity over come industry adversity while remaining profitable.
GC goals and objectives are to effectively compete in the evolving telecommunication industry; improve......
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Approximate Word Count: 2700
Approximate Pages: 11 (260 words per double-spaced page) |